Strategic Objectives

Given the new vision, the following strategic objectives were adopted:

  1. To establish a commercial strategic business unit (SBU) of First Metro with its own independent governance structure to cater for the bankable rental market.
  2. To establish a facilities management and property development components as part of the commercial SBU.
  3. To increase the number of units in the portfolio of the existing organisation.
  4. To establish an independent community development strategic business unit to address urban renewal requirements and to manage units flowing from the hostels upgrade projects.
  5. To restructure First Metro as a sustainable real estate organisation with multiple income generating activities.

New Developments & Projects

In the short term the company must proceed with the Lakehaven and Rutherford projects during the first quarter of 2008.

Current Projects

Following the building condition audit and the investment required the company must look at maximizing its contributions and revenue potention of all its buildings. This must be done taking into account the following:

  • The company must implement a refurbishment plan that would improve the conditions of the buildings;
  • With regard to the non performing buildings the company must consider a once off investment with a view to increasing rentals and/or sectionalisation and providing units for sale.

Property Management

The company has approximately 8 years experience in this field, and should look to expanding its business in this regard by providing property management services to other landlords and also provincial and local government.

Community Development

Community development is an extremely important part of the Social Housing and it is imperative that the company must adopt a holistic approach to the creation of a positive social environment within and around its projects. In this regard the company must source appropriate capacity and mechanisms to address this strategic goal.

Branding & Marketing

The successes of the company have largely gone unnoticed particularly in the public domain. Due to the financial stability and the opportunities that the company has going forward both in terms of new projects and business opportunities together with the new business plan and the company approaching the end of its first decade, it is an appropriate time to ensure that branding and marketing opportunities are maximised. Among the possibilities the company must undertake are the following:

  • Corporate brochures and leaflets;
  • Advertising in the media;
  • Company website;
  • Branding of First Metro projects;
  • Possible name change.

Human Resources

In order to achieve the strategical goals the company must assess its capacity requirements and bringing adequate capacity that would allow it to achieve its goals within the company sustainability parameters.